OG Products is dedicated to pioneering research and manufacturing in the realm of disinfectants, detergents, and specialty chemicals. The project focused on amplifying OG Products’ online presence, ensuring that their range of specialized solutions reached a wider audience. From formulating cutting-edge disinfectants to crafting powerful detergents, OG Products aimed to be a trusted name in the field of specialty chemicals.
My Role
As the Digital Marketing Project Manager overseeing PPC campaigns and handling the Amazon shop for OG Products, my responsibilities spanned strategic advertising, product listing optimization, and overall management of the Amazon storefront. The objective was not only to market effective solutions but to position OG Products as a go-to brand for quality and innovation.
Techniques and Strategies for Social Media Ads
- Targeted Advertising: Precision-targeting ads to reach audiences interested in specialty chemicals and cleaning solutions.
- Visual Storytelling: Crafting compelling visual narratives that showcase the efficacy and applications of OG Products.
- Retargeting Campaigns: Implementing retargeting ads to re-engage potential customers, reinforcing the value of OG Products.
Techniques and Strategies for Handling Amazon Shop
- Optimized Product Listings: Ensuring product titles, descriptions, and images are optimized for search and user experience.
- Keyword Optimization: Incorporating relevant keywords in product listings for improved discoverability.
- Competitive Pricing: Regularly adjusting product prices to remain competitive in the market.
- Customer Reviews and Ratings: Encouraging positive customer reviews and addressing concerns promptly.
- Amazon Advertising: Running targeted advertising campaigns on Amazon to boost product visibility.
- Amazon SEO: Implementing strategies to enhance OG Products’ ranking in Amazon search results.
- Monitoring Analytics: Regularly analyzing Amazon analytics to track sales, customer behavior, and advertising performance.
Results and Achievements:
The implementation of these strategies resulted in a noticeable increase in sales, both from the targeted social media ads and the optimized management of the Amazon shop. Customer engagement and satisfaction improved, contributing to OG Products’ growing reputation as a trusted provider of specialty chemicals.
Tools and Technologies:
- Google Ads
- Facebook Ads Manager
- Facebook Business Manager
- Google Sheets
- Canva
- Amazon Ads
- Amazon Seller Central
This project wasn’t just about selling products; it was about establishing OG Products as an industry leader in specialty chemicals. The digital strategies employed aimed to connect with the target audience, effectively translating online engagement into a pathway for choosing OG Products for their disinfectant, detergent, and specialty chemical needs.